The Hook: Turning a high-profile hardware collaboration into a 60-hour cross-channel sell-out.

The Narrative: I managed the DTC channel marketing execution, promotional readiness, stock allocation, and storefront operations on meta.com for Meta's first limited-edition hardware collaboration. This launch required tight coordination across complex product and creative timelines to ensure multi-channel synchronization. The drop resulted in a comprehensive sell-out in under 60 hours, generating over 60 million organic impressions and driving a significant lift in new user acquisition.

Key Skills: Hardware Commercialization | Storefront Operations | Cross-Functional Alignment | New Product Launch | DTC Sales | Site Merchandising