The Hook: Digitizing iconic sneaker history through optimized digital merchandising and SKU curation.

The Narrative: When eBay launched "The '85 Shop" in Chicago to celebrate the original Air Jordan 1's legacy, I engineered the entire digital experience companion platform. I curated the online on-platform product selection, optimized high-value SKU architecture, and built landing pages that successfully translated a premium, physical retail activation into a global digital commerce driver..

Press: eBay | Nice Kicks | Complex | PR Newswire

Key Skills: Digital Assortment Curation | On-Site Merchandising Design | SKU Data Architecture | Omnichannel Retail Operations | Digital Activation | Vintage Curation